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Webhook Workflow Integrations Guide : Automate Business with WhatsApp

Webhook Workflow Integrations Guide : Automate Business with WhatsApp

Here is the detailed blog you can add at the beginning of “Automate Business with BotGenius Webhook Workflow Integrations Guide” to explain How to Work with Webhook Workflow:

How to Work with BotGenius Webhook Workflow

BotGenius Webhook Workflow feature is a robust tool that allows you to automate interactions between BotGenius and external platforms. Whether you’re managing e-commerce orders, syncing data with Google Sheets, or triggering notifications on customer actions, Webhook Workflow makes integrations seamless. Below is a comprehensive guide on how to configure and work with Webhook Workflow in BotGenius .

  1. What is a Webhook Workflow?

A webhook is a mechanism where an external platform sends real-time data to a specific URL when a defined event occurs (e.g., a new order placed). BotGenius Webhook Workflow uses this concept to process the incoming data, automate responses, and integrate with various systems like Shopify, WooCommerce, or custom applications.

  1. How to Access Webhook Workflow?
  1. Log in to your BotGenius dashboard.
  2. Navigate to Webhook Workflow.
  1. Steps to Configure Webhook Workflow

Step 1: Create a New Workflow

  1. Click on “Create New Workflow”.
  2. Enter a descriptive name for your workflow (e.g., “Shopify Order Notification”).
  3. Select the platform you’re integrating with or set it up for a custom webhook.

Step 2: Get the Webhook Callback URL

  1. Once the workflow is created, BotGenius generates a unique Webhook Callback URL.
  2. Copy this URL as you’ll need it in the external platform to trigger the webhook.

Step 3: Configure the External Platform

  1. Go to the platform you’re integrating (e.g., Shopify, WooCommerce).
  2. In the platform’s settings, locate the Webhook Settings or Integration Settings.
  3. Paste the Webhook Callback URL in the designated field for event triggers (e.g., order creation, cart abandonment).
  4. Save the webhook configuration.

Step 4: Map Incoming Data

  1. In BotGenius Webhook Workflow, click on Webhook Response Mapping.
  2. Define how the incoming data from the external platform will be processed.
  3. Map each data field (e.g., Order ID, Customer Name, Product List) to BotGenius variables.
  4. Ensure the variables align with the message template or automation logic you’ll use.

Step 5: Use Data Formatter for Custom Processing

The Data Formatter feature allows you to process and customize the incoming data before it is used in your workflow. For example:

  • Format the product list into a user-friendly string.
  • Extract specific information like a total price or delivery date.
  • Transform data into a format required for specific message templates.

Step 6: Assign a Message Template

  1. Go to the WhatsApp Bot Manager and create a message template if you haven’t already.
  2. Submit the template for WhatsApp approval.
  3. In the Webhook Workflow, select the approved template and link it to the mapped variables.

Step 7: Add Conditions (Optional)

BotGenius allows you to add conditions to the workflow. For example:

  • Trigger notifications only for orders above a certain value.
  • Send different templates for specific products or regions.

Step 8: Test the Workflow

  1. Use the external platform to trigger a test event (e.g., create a test order).
  2. Check if the data is correctly received and processed in BotGenius .
  3. Confirm that the notification or automation action is performed as expected.

Step 9: Activate the Workflow

  1. Once everything is tested, toggle the workflow status to Active.
  2. The workflow is now live and will process events automatically.
  1. Key Configuration Options in Webhook Workflow
  2. Webhook Callback URL

The unique URL provided by BotGenius Rto receive real-time event data from external platforms.

  1. Webhook Response Mapping

Define how incoming data fields (e.g., customer name, order ID) map to BotGenius variables.

  1. Data Formatter

Customize incoming data, such as:

  • Formatting a date or time.
  • Concatenating product names into a single string.
  • Calculating totals or percentages.
  1. Conditions and Filters

Set rules to filter or process data based on conditions, such as:

  • Specific order types (e.g., COD or prepaid).
  • Orders from particular regions or categories.
  1. Message Template Selection

Use pre-approved WhatsApp message templates and link them to variables mapped in the workflow.

Use Cases of Webhook Workflow

1. WooCommerce and Shopify Integration with BotGenius

BotGenius easily integrates with popular e-commerce platforms like WooCommerce and Shopify, helping businesses enhance customer communication and automate key processes. With this integration, you can send real-time updates and recover lost sales opportunities through WhatsApp

2. Abandoned Cart Recovery via WhatsApp

Recovering abandoned carts is one of the most valuable use cases for BotGenius Webhook Workflow integration. With automated WhatsApp reminders, you can bring back potential customers who didn’t complete their purchases.

3. Cash on Delivery (COD) Verification

For businesses offering COD, automating the verification process through WhatsApp ensures smooth transactions. BotGenius allows you to verify COD orders before shipping, reducing the risk of unconfirmed deliveries.

4. Order Notifications via WhatsApp

Keep your customers informed about their orders with real-time notifications through WhatsApp. BotGenius Webhook Workflow allows businesses to automate order status updates for both WooCommerce and Shopify platforms.

5. Form Submission Notifications via WhatsApp

Automate notifications for Elementor form submissions with BotGenius  webhook workflow, allowing you to receive real-time alerts when a customer submits a form on your website.

6. Google Sheets Integration for Automated WhatsApp Messages

One of the most versatile integrations BotGenius offers is the ability to send automated WhatsApp messages from data stored in Google Sheets. This integration allows you to trigger WhatsApp messages directly from Google Sheets using Webhook Workflow, which is especially useful for managing customer information and sending personalized messages.

7. Integration with Third-Party Applications

In addition to the integrations mentioned above, BotGenius webhook workflows can connect with any third-party application that provides webhook capabilities. This makes BotGenius a highly flexible tool for automating communication across platforms and ensuring seamless workflows.

Conclusion: Why Use BotGenius Webhook Workflow Integration?

BotGenius  Webhook Workflow Integration is an essential tool for automating communication and improving business efficiency. From recovering abandoned carts and verifying COD orders to sending order notifications and tracking form submissions, these workflows save time, improve customer satisfaction, and boost revenue.

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